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Baťa´s Schools of Work
JURÁKOVÁ, Eliška
The bachelor thesis will be divided/ splitted into two parts, theoretical and practical. The theoretical part will introduce the reader to alternative pedagogy in Czechoslovakia at the beginning of the 20th century. This work will be focused on the issue of education in the city of Zlín, especially on the influence of entrepreneur Tomas Baťa. It deals with the main ideas of Baťa's education, its history, and its functioning. Attention is focused mainly on Baťa's school of work in Zlín. In the practical part of the work, it will focus directly on the graduates of Baťa's school of work. A questionnaire will be used for the research. The research questions from the questionnaire are based on the periodical "Zlín", which was published every week and brought news from the events surrounding Baťa's factory and Baťa's schools of work.
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Event marketing
Pham, Quynh Trang ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group. Furthermore, this thesis is focused on Event Marketing as a modern communication tool and its significance in dynamic competitions that the firms are experiencing nowadays. The whole thesis is divided into two parts. The first part theoretically characterizes Event Marketing. It describes its integration to the communication mix and its planning and designing process. The second part deals with practical solutions of the particular issue with a help of Event Marketing. It includes the analysis of the issue, my own event plan and recommended methods of evaluation of the success of the proposed action.
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Men's awareness about the issue of testicular cancer.
POSPÍŠILOVÁ, Markéta
Theoretical solution Testicles are the primary male sexual organs producing testosterone. They not only make sperm but also secondary sexual features and the whole personality. We should mainly pay attention to testes in oncology because there are more occurrences of tumors with the men of younger age. These men might be very sensitive about the problems concerning sexual system and that is why the bachelor thesis deals with the issues of men's knowledge of testicular cancer. There is basic information in the thesis about organs anatomy, factor of disease, diagnostics and medical treatment. The thesis is further focused on secondary preventive measures and method of self-examination of testicles. It helps to recognize the problem in time which is in this kind of cancer very crucial. There is also mentioned the role of nurses and their instruction to men about the prevention of testicular cancer, medical care of the patient during the diagnostics, pre-operative preparation, postoperative care and other healing process. Aim of the Thesis Aim 1 Find out how much men are aware in the field of testicular cancer? Aim 2 Find out the change of behavior of men to their health after the operation of testicles? Research Question n. 1 How much men are aware about the problem in their risk age? Question n. 2 How much men are aware of self-examination methods? Question n. 3 In what field has changed the men's behavior to their health after the operation of testicles? Methodology To be able to find out necessary data, qualitative method was picked. To the collection of information was used method of half-standard interview with the questions to the concrete issues. Five respondents in a risk age were approached to the research in the case of malignant tumors origin on testicles and five respondents who had already undergone the treatment of this disease. Information was analyzed, consequently put to the categories and finally evaluated. Results Results of the research showed that men are mostly aware of the problems of testicular cancer. They usually underestimate this disease because they are not informed about the issue enough. Men usually know about the symptoms but most of them have wrong idea about the age occurrence and medical treatment. Preventive method of self-examination is for men usually unknown. Respondents who underwent operation of malignant tumor of testicles are about this method properly instructed. Frequently, according to the results, they make light the return of the disease and also do not practice the self-examination method regularly. Results also revealed that this disease is still somehow a taboo. Some respondents with the successful cure admitted that they were ashamed for this diagnoses. Conclusion The research showed us that men are not informed enough about the malignant tumor of testicles. This also confirms the fact that healthy men do not know the self-examination method. According to the results men who underwent the treatment of testicular cancer are now more informed but they usually underestimate the necessity to do the self-examination regularly. They also admitted in the interview that they were not informed enough before the disease. If they were, their health problem could have been discovered earlier and the high risk of metastasis could have been lower. For all this there is a need to increase the knowledge of the malignant testicle tumors in population which will influence the regular usage of self-examination method and it can also change the attitude of men to their health. Bachelor thesis contains pamphlet about the origin of testicular cancer. It is intended for men who are in risk age and it will be offered as a practical usage in medical facility.
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